Blog - Ads with Abs

What kind of ads will run in Google’s new AI Mode?

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If you were tuned into Google Marketing Live (GML) 2026 on May 20, you probably felt the…

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If you have spent the last decade painstakingly building single-keyword ad groups (SKAGs), curating negative match lists,…

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Let’s be honest for a second. 2025 was the year Google officially forced AI into our daily…

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The era of “targeting” is over. We have entered the era of “Retrieval.” If you have been…

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If you are reading this, take a deep breath. You made it. You survived the chaotic, transformative,…

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Scene 1: Imagine walking into a mega-store with 10,000 items on the shelves. But you can’t walk…

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I have been working in digital marketing for over a decade now. If I had a penny…

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If you are reading this, congratulations—you survived the \”Great SEO Panic\” of 2025, also want to learn…

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Remember the good old days of Google Ads? You\’d spend hours on keyword research, meticulously crafting ad…

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A lot has been happening in the area of Marketing. Specially in the Google Ads. AI is…