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Stop Guessing, Start Growing: Your Initial B2B Google Ads Campaign Strategy
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The First B2B Campaign: Service/Software Keyword Campaigns Campaign type: Search Goal: Lead Generations Bidding: Manual CPC. Keywords: Use a mix of phrase and exact match keywords. Check GA4 for Traffic. Campaign #2. Display Campaigns: Campaign Type: Display Campaign Goal: Awareness (isn’t it obvious) Audience: All Website Visitors, Bidding Strategy: Max CPM. Key Learnings for…
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Decoding Google Ads: A Beginner’s Guide to Getting Started
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Want to get your business in front of customers actively searching for what you offer? Google Ads can be a powerful tool, but for newcomers, the platform and its terminology can feel overwhelming. Fear not! This guide will break down the essential Google Ads terms and explain exactly how this advertising giant works, setting…