A lot has been happening in the area of Marketing. Specially in the Google Ads. AI is playing a major role in that. Google rolled out a series of updates in the month of August 2025 only. Some were announced back in May 20205 Marketing Live events. same have been launched some, still in line..

A lot has happened and have new updates from P-Max reporting to AI-Max Location targeting, we have a lot of catch up. So buckle up!! We are about to read the only blog even Gemini will need to give you a brief intro about the latest happenings from the world of google updates. We have been flying Google Ads for years, but this time we got some extra controls that we have been wishing Google to give us. Now upgraded with fresh levers, extra switches, and a bigger, clearer windshield into your campaign data.

Let’s jump in…

#1. Location Of Interest:

We don’t know actually when was it actually launched as there is no mention about it from Google. But we all came to know about it from a SEJ article Written by Anu Adegbola. No doubt she is one of the most enthusiast writer on SEJ. She writes posts on everything. But what’s covered in it. Nobody has explained it anywhere, but the info that we found on Google Gemini, Copilot is same.

Here Google helps you target audiences who are intrested in a perticullar location. Like you are Chicago, going to Spain, and want to book a flight to Spain, now advertisers can target you, in United states. So this comes in picture when your campaign location is set to Interest based targeting. See  below screenshot:

#2. AI Max Experiment Ads:

You are a normal marketing person who likes to run ads in a controlled invironment, but also knows that we will eventually have to switch to AI side. Same happened with me when I had to switch from Max Clicks to Max Conversions. I did a A/B testing, so to campaigns were created, same keywords, same ad copy etc… budget was divided in 50-50.

Now you do not need to create New campaign for doing your A/B testing.

#3. Performance Max Visibility Boost:

Among many updates in Google Ads, this was most critical. Few good things Google introduced this month, was ability of adding Negative Keywords in P-Max. Also wanted to add I am not sure if anyone has mentioned anywhere else or not  now you can also see keyword searches in Search term report.

Under Visibility, Google devs decided us to add more search themes to our P-Max searches. Yeah now we can add 50 keywords in search theme. Seriously, I was good with 10 search themes. I deal mostly in B2B, had no requirement for adding more than 10 keywords under one asset. Good though. And @Google, please take some time to explain what is Search Theme?

One more add-on I thought I should mention, now you can have a “Final URL expansion assets reporting”, which means, now you will know out of many relevant pages what pages was most used by Google, and what pages were most clicked.

If you think, something is definitely not working in your landing pages, then you need some #Clarity from Microsoft.

#4. Targeting by Gender in P-Max:

For a long time there was zero control in P-Max, but this quarter Google Dev finally decided to give us some good hope. Earlier we had this big update, where we can finally see some filters inside Google Ads. Now can target specific gender for ads. Like jewellery ads, car, real estate, so now ads can have emotional connect. But you can also target age groups. Like college ads, or kids ads can be more about their future, but for parents, its about kids… a building a nation. Etc.

Why these updates are important

Managing Google ads was very simple when we had just 2 keyword types, manual bidding, manual cpc. The golden era. But with times the technology is also getting advanced, and so does the user search pattern. When max conversion was launched everyone thought we are loosing control, and we did lost a lot of control. So with all these initiatives, like Negative keyword, more search themes, they give us some better insights, so we can decide on what keywords our ads must show at all times, and on what our ads must never be shown.

Now if we talk about “Location of Interest”, it is very useful for those who run campaigns to everyone who in interested in their business location. So Google usually gives us option to switch audience if ads will be served to everyone, or will be served to people in a bounded state, city, country. Audience lives in that geography. But Google always wanted to us to target with “interested” in location.

So now we have this new setting in AI Max audience, so basically it is for that extra bold audience, whose audience knows no boundary.

Google here is wanting us to take bold steps, us to go to next level, and increase our budget, and hold over everything to AI. May be someday the AI will make the complete ads copy, budget, targeting, until then we need to use Google Ads  very wisely.

Time to conclude this Blog:

Yes, yes, yes…it is a lot of information to take in. and you know what I skipped some updates, as we have little knowledge, may be in other blog… But lets not settle with these updates, think, how we can utilize to optimize our campaigns, and boost the results. But If you are new here, may be we can work on something biggg!!