We all do plan to expand our small business into a bigger one. The best path is Digital Marketing. We here will be discussing the path to digital marketing for small business, the startups who wants to use it in a way that it happens as you grow your business. I am here going to break down the steps and secrets any small or startup business can use to boost their business by fine tuning your SEO or creating a new gameplan for Digital Marketing.
Let’s delve into Business Marketing Plan, starting with your Website:
1. Start with the Website:
a. Go with the Content:
Always focus on website content. Start with a strong content. Be 100% true to your services. You know your business, Google knows the keywords. Do the keyword research. Use the keyword tools like Google Keyword planner, or SemRush, etc.
Now you know the keywords, create your website content around these keywords. Make sure your Primary keywords should be on the Top of your website homepage.
Create Service pages, explain each service you provide in an explanatory method. Unless you are a lawyer, or a scientist, or someone from an academic background, I suggest writing the content in plain and simple English language. Otherwise, use the right words, use all the abbreviations, synonyms, to get to the right depth of content.
b. Do not underestimate the power of Metas:
(I am not talking about the Meta – Facebook here…but will later.)
Yeah we know Google is building the Metas for the websites since Android KitKat was launched. May be before that. So, it didn’t stopped us to add Meta Title and Description into the website. If we treat your website as a digital home where one can find you, learn more about your services, then the Meta is the address to your website with zip code. And this address is used by Search Engines, their web crawlers, now even AI based web crawlers.
Make your Metas complete with your primary keyword. Use Image tags, for images. I have seen when In try to search some website, and unable to find them on web, I go Image search, so I can find an image from their article, or even the logo. It becomes bit easier to find the website. Once you get image search, you get into other search terms too.
2. List on Business Listings:
Now your website us up and running. And you are here to provide business and services makingv sure you reach everyone looking for the services you offer.
The thing you must do is…. Google Business Page. In 2010, Google launched an alternative to Facebook, Google+ which was later named to Google MyBusiness. Get Yourself listed there. So, if you are a doc, carpenter, painter, food point, etc… anything, If anyone is looking for your services in local area, they will find you on Google search. There are options where you can add latest offers, prices, and business pictures. Just like your website the more content you upload, the more chances your listing will go on the top. Also make sure to ask users to review you (You can sneak them some extra discounts for reviews!!).
Link your website on Google MyBusiness
It’s not just Google, but there are many Yellow Pages websites, where you should list your website, like Yelp, and many other like this.
3. Pump-up Business with PPC:
Yes I am still talking about the Startups, and small businesses. And here I will be giving the formula for choosing the right channel for Marketing. (Digital Marketing Channel = Google, Meta, Facebook, LinkedIn, Email). Let’s Start by some business categories and business types> Here, will be talking only about basic channels. But one can always expand the online marketing spend as the business grows.
| Business Type | Best Platform(s) | Why It Works |
|---|---|---|
| Dropshipping | Meta, Instagram, YouTube | Visual + impulse buy-friendly platforms |
| Local services | Google Search, GMB | High intent and geographic targeting |
| Coaching/Consulting | LinkedIn, Meta | Niche targeting with storytelling |
| D2C brands | Meta, YouTube, Google Shopping | Mix of branding and shopping intent |
Some Examples…
1. Local Business: Where people can visit you —- Google Local Ads
2. Local Business: Where People need urgent help, like – plumber —- Google Local Ads
3. Online Services, like Printing, —- Google Local Ads
4. Drop-shipping, Dresses, jewelry shopping online – Same day delivery —- Meta Ads
5. Local Business: Gym – Meta + Google MyBusiness + Website is must
6. Taxi – Local Business —- Google Local Ads
7. Local Business — Saloon —- Meta + Google MyBusiness Page
Some Add-On you must have:
📊 Be Ruthless about the Results & Tracking:
you must know what has been working for you and what’s not. Where you are on an Organic journey or you have stepped just into the paid marketing. You must track all channels, sources, cities, states, pages, and more to know what has been working for your and what not.
If you are spending $0 or $50,000 per month, you must always have GA4 setup properly. And in all campaigns you must have UTM setup properly. There are many tools for UTM setup I always prefer to use Google’s own UTM tool. Here is the link the OG Google’s tool.
I hope you are not just relying on GA4. I suggest you to setup a Clarity as well. Clarity is an alternate by Microsoft for Ga4 and Heatmap setup. Plus it is also free. Here is the link to Microsoft Clarity you can see Clarity for yourself. I suggest to setup clarity with Google Tag Manager. I just hope you have GTM already in place.
🔁 Test, Learn, Repeat – Marketeering:
We are on a journey, here we will need to work with various offers, landing pages, audiences, not everything will work, but something will work. If there is something that works, keep it rolling. And for the things not working, re-invent the wheel.
Don’t just put all your coins in one place. If something is working just increase your pace slowly. Sometimes we feel like one channel is working, just fine. But on the other hand, other channels feel bit slow, but it works and gives you solid results. So don’t give up anything untill you think you have tested it well.
🧠Mindset Matters: Think like a Farmer
We are here in for a long game, we are not here to play small games. We are putting our time, and money, and all heart not just to leave it here. We are here to build our dreams, so there might be nights when everyone will be sleeeping, and it will be just you and your coffee on the table, with some music on your Alexa or some smart speakers. You are here for a long game…so now you are running ads, you are not just there to show that you are also selling you are not here to tell a story to your customers, you are here to sell a story. So make sure…
You ads have call to action, that actually has some actionable steps.
Build a funnel, not just a campaign. Awareness → Interest → Action → Loyalty.
Water them with consistent effort (ads, optimization, engagement).
Harvest results over time (leads, sales, loyal customers).
🔚 Final Words: Build with Intention, Grow with Grit
Digital marketing isn’t just about clicks and conversions—it’s about clarity, consistency, and connection.
You don’t need a massive budget. You need a smart plan, a strong message, and the patience to play the long game. So whether you’re just starting out or scaling up, remember: every click is a conversation, every impression is a chance, and every campaign is a step closer to your vision.
Now go build something bold. And if you ever need a partner who blends strategy with soul—you know where to find me.
You can always email me : Contact@adswithabs.com
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